SEOenthusiast

Yup, this is the third annual version of the 2011 Social Media Marketing Report, from the folks over at Social Media Examiner - and as usual, I’m pumped about the results! First, go and download the .pdf for yourownself and then dig in! 

I know that if you’re like me, you’ll find this report chock full of great items….on every type  and kind of question that one can think about. 

You can also watch the video of same too…ion that same page, eh…for a quick summary — but dont think that there aren’t a whole lot of other aspects to learn when you download the full report and read it in it’s entirety!

It will help you to  understand how marketers are using  social media, Social Media Examiner commissioned the 2011 Social Media Marketing Industry Report. Social Media Examiner, set out to uncover the “who, what, where, when and why” of  social media marketing with this report.

Here’s a list of some of the questions that they asked over 3300 marketers for their opinons on all things social media… 

 •  The top 10 social media questions marketers want answered
• How much time marketers invest with social media activities
• The top benefits of social media marketing and how time invested affects results
• The most used social media tools and services
• Marketers’ future social media plans
• Activities social media marketers are outsourcing

 

Is Social media is important for my business?

A significant 90% of marketers said that social media was important to their businesses. The self-employed (67%) and small business owners with 2 or more employees (66%) were more likely to strongly agree!

Want more, eh? Me too…and I found some very impressive stats on use of various social media outlets and that was changed, I noted since last year.

Commonly used social media tools?

 By a long shot, Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, with Facebook leading the pack. All of the other social media tools paled in comparison to these top four.

It should be noted that in 2010, Twitter was in first place with 88% and Facebook was close behind with 87%. Since 2010, Twitter lost 4%, LinkedIn lost 7% and Facebook gained 5%. In our 2009 study, only 77% of businesses were using Facebook.

The self-employed (80%) and owners of small businesses (78%) were more likely to use LinkedIn. Larger businesses were more likely to use YouTube or other video and less likely to use blogs (68%+).

A close examination of which tools more experienced social media marketers are using compared to those just getting underway provides further insight.

More? Nope, not here…you need to go and get your own copy of same – it’s free and it’s got some very interesting stats and the conclusions made too, are also both surprising and newsworthy too!

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Okay, you’re thinking who’n heck is this “Outbrain” group and why should I pay any attention at all…which is perhaps a valid query in today’s harried and hurried times. But this one is very interesting, folks…and let me explain why, eh!

Outbrain is found here…and their About Us page says the following –

“We all love how Netflix recommends movies and how Amazon gives us great recommendations for books we would enjoy reading right? Here at Outbrain, we are doing the same for blog and article content on the web. Information overload is real and growing as the amount of content on the web grows exponentially. We are committed to helping readers of blogs and media sites find the best content that is most relevant to them on a personal basis…”

What I guess they mean is that they help sites to monetize the great content found on that site, thru a variety of means and allow your website visitors to get to your great content while using sponsored links to monetize that great content. Seems like a model that has existed online for a bit, but that’s not what this blog post is about — instead, I wanted to point out the release of the new Outbrain Content Discovery trends report that you can find here…

Basically, what they did was they used their own archived data of more than 100 million sessions to distill down some very intersting stats to see  how readers are accessing content, where they’re finding it and how they’re engaging with that content. And the results are in, eh and somewhat surprising….

While search still reigns supreme in terms of directing traffic to content pages (41% of external referrers), social is gaining share at 11%.Of the six content verticals examined, stories in the news, entertainment and lifestyle categories are the most likely to receive traffic from social sources.Traffic coming from social media sources has the highest tendency to bounce.

But there’s more, eh!

Very interestingly I noted that currently, search methods (including Google, AOL Search, Bing, Yahoo and Ask) send the largest slice of referral traffic to content. Links from publisher sites make up 31% of referral traffic to content pages, portal homepages (AOL.com, Yahoo.com, MSN.com) account for 17% of traffic, and finally, social media sites (Facebook, Twitter, StumbleUpon, Fark.com, reddit, Digg) send 11% of traffic to content pages.

Download the report itself here if you’d like and then DO pay attention to the explanation of the above piechart….it has some very interesting numbers there that help to rationalize IMHO, the whole SEO Campaign strategy….and the coming-on-strong social media blitz too!

And my conclusions after a solid read of this report are yes, very similar to their own…”though traditional methods like search still reign supreme, we’re keeping a close eye on new trends such as social sharing and the increasing openness of content sites to link freely to one another…”

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

Yup, this is the third annual version of the 2011 Social Media Marketing Report, from the folks over at Social Media Examiner - and as usual, I’m pumped about the results! First, go and download the .pdf for yourownself and then dig in! 

I know that if you’re like me, you’ll find this report chock full of great items….on every type  and kind of question that one can think about. 

You can also watch the video of same too…ion that same page, eh…for a quick summary — but dont think that there aren’t a whole lot of other aspects to learn when you download the full report and read it in it’s entirety!

It will help you to  understand how marketers are using  social media, Social Media Examiner commissioned the 2011 Social Media Marketing Industry Report. Social Media Examiner, set out to uncover the “who, what, where, when and why” of  social media marketing with this report.

Here’s a list of some of the questions that they asked over 3300 marketers for their opinons on all things social media… 

 •  The top 10 social media questions marketers want answered
• How much time marketers invest with social media activities
• The top benefits of social media marketing and how time invested affects results
• The most used social media tools and services
• Marketers’ future social media plans
• Activities social media marketers are outsourcing

 

Is Social media is important for my business?

A significant 90% of marketers said that social media was important to their businesses. The self-employed (67%) and small business owners with 2 or more employees (66%) were more likely to strongly agree!

Want more, eh? Me too…and I found some very impressive stats on use of various social media outlets and that was changed, I noted since last year.

Commonly used social media tools?

 By a long shot, Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, with Facebook leading the pack. All of the other social media tools paled in comparison to these top four.

It should be noted that in 2010, Twitter was in first place with 88% and Facebook was close behind with 87%. Since 2010, Twitter lost 4%, LinkedIn lost 7% and Facebook gained 5%. In our 2009 study, only 77% of businesses were using Facebook.

The self-employed (80%) and owners of small businesses (78%) were more likely to use LinkedIn. Larger businesses were more likely to use YouTube or other video and less likely to use blogs (68%+).

A close examination of which tools more experienced social media marketers are using compared to those just getting underway provides further insight.

More? Nope, not here…you need to go and get your own copy of same – it’s free and it’s got some very interesting stats and the conclusions made too, are also both surprising and newsworthy too!

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!