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Size of the web site
The search engines recognise that in most cases, sites with some size are more likely to give the searcher a good experience. Note - 'in most cases'. They apply the 80/20 rule like anyone else. If you have a small site and are a small company, there are mechanisms you can apply to have a larger site but not compromise the data quality. Always act within the bounds of quality content - but you should provide encapsulated pages with quality data in a thin vertical subject/product area. Even small companies can have sizable sites as a result.

If your product or service items are not extensive in themselves, get creative. Enumerate your services or products. Break then down to the smallest atomic level within reason. List each item as a seperate, even if they require other items to be complete. Now provide one page for each of those atomic items with a picture if appropriate and a description. Using the mod_rewrite function through the htaccess file will make this process several times easier.

Dont make the mistake of making your visitors have to trawl through page after page for each individual product or broken down product. You'll go out of business quickly. Provide pages of comprehensive products or categorised products which when individually clicked go to these product or service pages. That's what we do on the home page of this site - we enumerate a list of the comprehensive ethical techniques for SEO (search engine optimisation or search engine optimzation - depending on where you live) and each individual paragraph has a keyphrase rich title which when clicked goes through the mod_rewrite funtion, dealt with through one common php file, and shown as it's own distinct URL in this page you are reading.

Dont bloat the site with a compromise on quality, it'll come back to bite, but do work on quality capsules to cause a small footprint, large site which is bound to provide answers the searcher is looking for.

Further Reading: Forum - Size of Site


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